Case Studies

 
Micheline and Catherine were with us every step of the way in building our franchise. They advised us on everything from the very beginning, from choosing a location to the kitchen layout, overall design, training, and ultimately, opening day. Their assistance and expertise to execute the critical path chart and continued support is invaluable.
— David Greenberg, Good Stuff Eatery & We, The Pizza franchisee
 

Hospitality Sector: Restaurant
Partner: The Sunnyside Restaurant Group: Good Stuff Eatery & We, The Pizza 
Goal: Develop American fast-casual concepts that can be set up for U.S. and International franchising.
Execution: Developed two concepts in the fast casual restaurant industry. We, The Pizza specializes in pizza by the slice, Italian sodas, hand tossed wings and local beers. Good Stuff Eatery features handmade burgers, handspun milkshakes and hand cut fries.  We branded both concepts with the idea of mass expansion, developed a menu and tested the recipe, interior design and atmosphere creation. We created all the franchising documents for the expansion of both concepts around the world.
Success: There are six Good Stuff Eateries in the United States and four internationally. There are four We, The Pizza franchises in the United States. Each of these concepts is on an accelerated expansion plan as of 2022.

Hospitality Sector: Celebrity Chef and Restaurateur
Partner: Chef Marc Murphy, Food Network’s Chopped
Goal: Create a fast-casual concept while keeping the brand of the celebrity chef intact. 
Execution: Worked with Chef Marc Murphy to create Marcolino, an authentic Italian concept that represents Marc’s Italian roots.
Success: Marcolino will open in Spring 2023 

Hospitality Sector: Not for Profit
Partner: The Culinary Diplomacy Project
Goal: To advise on various cultural exchange programs with American chefs abroad.
Execution: Consulted on a 10-day culinary program to Jordan with five celebrity chefs. These chefs participated in culinary exchanges in a refugee camp, with chefs in their restaurant kitchens, at a cooking school for underprivileged youth and at markets with local artisans.
Success: Social media reach of over 2M followers through the chefs; engagement. Chefs were able to share American food, learn Jordanian cuisine and promote cultural understanding through food.

Brands We Work With